Rodeo Drive style
Infusing Creativity and Cohesion into Project Management Visuals for a Modern Audience
The process
A dynamic style
With a tight deadline of three days, I meticulously curated a visual system that included icons and simplified illustrations. Each element was thoughtfully designed to enhance the brand's identity and resonate with the target audience. The result was a cohesive and visually appealing series of social media content tailored for Instagram, LinkedIn, and a newsletter.
As part of an assignment, I was tasked with creating compelling visuals for Rodeo Drive, an all-in-one project management solution aiming to attract a broader clientele through social media channels including Instagram, LinkedIn, and a newsletter.
Upon delving into the brand manual and gaining insights into the project management and payment tracking services Rodeo Drive offers, I identified an opportunity to revitalize their online presence. The existing brand image seemed simplistic and lacked appeal to a younger audience. The social media feed was cluttered and lacked a cohesive visual identity related to the brand.
In response, I embarked on creating a distinctive illustration style that not only aligned with the brand manual but also conveyed the essence of project management. Drawing inspiration from the intricate yet orderly process of project organization, I crafted a central character—a guiding hand symbolizing support and efficiency throughout the project lifecycle.
